This is pretty cool and actually someone at the Perry Street Fair this summer suggested it to me. While I thought it was a cool concept, at the time I didn’t see how it could actually be implemented in a feasible way that is affordable to the user and provider. Looks like those crazy folks in Finland have found a way.
They’re now providing a new service that lets users personalize their service to a certain degree; using a smart phone app to arrange where and when they want to be picked up and dropped off. A computer program determines the most direct route for the passenger’s requested ride and groups together passengers headed the same direction.