They’re now providing a new service that lets users personalize their service to a certain degree; using a smart phone app to arrange where and when they want to be picked up and dropped off. A computer program determines the most direct route for the passenger’s requested ride and groups together passengers headed the same direction.
This is pretty cool and actually someone at the Perry Street Fair this summer suggested it to me. While I thought it was a cool concept, at the time I didn’t see how it could actually be implemented in a feasible way that is affordable to the user and provider. Looks like those crazy folks in Finland have found a way.