You see those electronic signs on the freeway and highways so often that you just ignore them sometimes right? Well the Missouri Department of Transportation (MoDOT) doesn’t want travelers ignoring its digital messaging signs so they’re using some unusual messages to grab attention.

Dynamic Messaging Signs (DMS) are used to provide needed information such as weather-related alerts and road closures. The rest of the time, they display safety reminders, which is why a lot of people just ignore them. With a sassy new attitude though, and signs that say things like the one above and “Changing lanes? Show me your blinker,” that’s quickly changing. has more on these signs.
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