From the “priorities” file- apparently ipods, Pandora and other radio apps, and other kinds of in-vehicle entertainment aren’t enough- people still want an AM/FM radio in their cars.
Despite the technological advances that are making the car a digital hub on wheels, the consumer’s love affair with AM/FM radio remains and the number of radio listeners are staggering. More Americans listen to AM/FM radio each week than use Facebook. Nearly 60% of the population listens to the radio on a daily basis and nearly 85% of the American people report listening to the radio at least once a week.
Why so many radio listeners when there are so many other options? Forbes looks at the reasons.