Advertisements on buses, planes pulling message banners and bridges and highways named after companies that pay for them. What’s next in the world of advertising? Well, the Washington State Department of Transportation is hoping it won’t be floating billboards on Lake Washington.

A Western Washington business owner wants to float 14′ x192′ long inflatable billboards on the lake, saying test runs show the floating signs have indeed caught the attention of drivers along the I-90 and 520 floating bridges. The WSDOT isn’t so enthusiastic about the idea though.

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