You know those scent dispensers in public restrooms that periodically spit out a spray of air freshner? Well, Seoul, South Korea installed something similar on their buses, only the scent they emitted wasn’t lilac or orange blossom- it was the smell of coffee.

Yep, Seoul says they’re so into coffee that they even put Seattle to shame and, in attempt to bring in even more coffee drinkers, Dunkin Donutes paid to have the coffee sent sprayed into the faces of transit riders every morning.

Here’s the story from BostInno. If you don’t want to actually have to read, there’s a video posted there, but the cadence was a little wonky that I couldn’t even watch the whole thing. In the meantime, gotta go, someone has apparently installed one of those scent machines in our office.

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