It’s part of a safety campaign to slow down reckless drivers during the rainy season when roads become slick and dangerous. ‘It’ is a series of billboards showing pictures of children. When it rains, blood oozes from the billboards. And it’s apparently very effective. Since the billboards were put in place, there hasn’t been a single fatal accident in the area.
Here’s video and a media report.. and a warning that it’s kind of creepy.