An article in the Inlander this week chronicles several deaths on area highways in the last couple months and talks about the heavy toll of America’s roadways.
It’s these deaths and collisions that were the impetus for the Target Zero campaign in Washington State, a program to reduce deaths on the road. While the group behind Target Zero has been very proactive, I have heard recently that their efforts haven’t had a big impact and they’re going back to the drawing board to determine new ways to prioritizes traffic safety needs and objectives, identify effective strategies, guide government investment in traffic safety, and encourages partnerships to make the best use of resources.