So you’re familiar with Spokane’s Stickman Knows safety campaign right? Well a similar campaign in Ocean City, Maryland has been hugely succesful.

The ocean-front town is using a new mascot, a traffic safety-obsessed crab dressed as a lifeguard, to convey safety messages. Sound cheesy? Apparently people are eating it up (Okay, that pun was cheesy), because the crustacean is being crediting with a 56% reduction in pedestrian crashes so far this year.

Below is a video example of the campaign and here is more info on it.

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