Ford and… bicycles? Yep, the car company is building a bike. Not just any bike though- bikes with options such as vibrating navigation on the handlebars, “smart routing” that even uses public transit information and sensors that fire up an electric pedal assistance system to help when you’re running out of pedal power. In other words, cool, high-end bikes.

But why is Ford branching out from what it knows? A company vice president says it’s part of the company’s larger “Smart Mobility Plan” looking at connectivity, mobility, the customer experience, autonomous vehicles, and big data.

Business Insider has the full story.

Translate ยป