You know longer have to wear lycra to be considered a “real” bicyclist- designers are now creating fashionable pieces with reflectors incorporated into the fabric. From dresses, scarves and brooches, bicycling is the new trend not just in fitness and transportation but there’s a new emphasis on it in the fashion world.
There are also products hitting the market that bank on bike-sharing services. How about a slipcover that sanitizes the seat of your borrowed bike? Yes, it exists.