For the first time since the end of the Second World War the number of bicycles sold in Italy has overtaken the number of cars. 1,750,000 bikes were bought in 2011 compared to 1,748,000 motor vehicles.

Why is this happening in a country that loves their autombiles (especially luxury ones that they produce there) and has one of the highest car ownership rates in the world? The Business Insider has the answer.

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